Ikea, Pippi Longstocking and a red wooden house by the lake - a lot of positive associations buzz through our heads when we think of Sweden. But what really distinguishes Sweden as a travel destination?
Sweden has impressive archipelago coasts, deep blue lakes and beautiful, beaches that invite you to linger, sunbathe and enjoy cruises on the water. In addition to Sweden's breathtaking maritime side, the fabulous nature also captivates with endless, green forests that make for leisurely walks, extensive day hikes and other outdoor activities. The cultural landscape also leaves nothing to be desired: fairytale castles and palace gardens, charming small cities with exciting museums and a wide range of entertainment - it doesn't get boring in Sweden!
All in all, Sweden impresses with its relaxed flair, authenticity, charm and diversity.