DESTINATION Sweden

IKEA, Pippi Longstocking and a red wooden house by the lake – these are just some of the positive associations that pop into our heads when we think of Sweden. But what really distinguishes Sweden as a travel destination?

Graced with impressive archipelago coasts, deep blue lakes and beautiful beaches that invite you to linger, sunbathe and enjoy cruises on the water, Sweden captivates with its relaxed flair, authenticity and natural diversity. In addition to its breathtaking maritime side, its endless, green forests are perfect for leisurely walks, extensive day hikes and other outdoor activities. The cultural landscape also leaves nothing to be desired: fairytale castles and palace gardens, charming small cities with exciting museums and a wide range of entertainment – there is never a dull moment in Sweden!

Solveig Irene Jørgensen 
Operations Manager 

+45 89 32 11 27 

[email protected] 

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Jürg Hänggi 
Sales Manager DACH

+ 49 176 8161 0206 

[email protected] 

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ARCHIPELAGOS, LAKES AND ISLANDS

Water is an essential part of the many picture-book Swedish landscapes. We recommend a trip along the rocky Swedish west coast and a visit to the car-free island of Marstrand. Enjoy an archipelago cruise from Stockholm and explore the east coast of Sweden in depth. The tranquil city of Karlskrona in the southeast is also made up of a beautiful archipelago, which can be explored in combination with Kalmar and Öland. Vättern, Sweden's second largest lake, is home to the charming town of Gränna situated at the foot of Gränna mountain and characterised by steep streets and old wooden houses. Visingö, a small, cosy island in the middle of Lake Vättern, is easily accessible by a small ferry from Gränna for a leisurely day trip.

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GÖTA-CANAL

The Göta Canal is one of the largest and most impressive construction projects in Sweden and also one of its most popular tourist destinations. Built in the early 1800's, its 58 locks are spread over a distance of 190 km, cutting all the way across Sweden and stretching from the North to the Baltic Sea. Whether experienced by bike alongside it, on a leisurely boat trip through its locks, or on one of its beautiful shoreside hiking trails, the Göta Canal is not to be missed.

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CITIES, CASTLES AND GARDENS

The Swedish cities of Gothenburg and Malmö attract many visitors each year, not to mention the popular capital of Stockholm. Built on 14 islands, Sweden's largest city is often referred to as the "Venice of the North," so a canal tour is an absolute must for all visitors to Stockholm. In addition, the city has no shortage of cultural experiences, like the ABBA Museum, the Vasa Museum and the Royal Castle. A visit to the fairytale palaces and gardens of Gripsholm in Mariefred or Sofiero in Helsingborg are also royal highlights.

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